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Survey analysis to Gain Marketing Insights

18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.

Survey analysis to Gain Marketing Insights

18.8 hours
All Levels

How do consumers see your brand relative to your competitors? …

What you'll learn
From one-off customer satisfaction surveys to brand tracking surveys that are administering on a continuous basis, they provide the information that marketers need to understand how their products, services and brands are seen by consumers.
In Analytic Methods for Survey Data, statistical learners will become familiar with established methods for converting survey responses to insights that can support marketing decisions.
Techniques discussed include factor analytics, cluster analysis, discriminant analysis and multi-dimensional scaling.
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Trade Certificate in Electrical Engineering

7 Lessons
80 hours

Excel in electrical engineering with this trade certificate. Covering electrical …

What you'll learn
Electrical circuit design and analysisElectrical system troubleshooting and repairSafety protocols in electrical engineeringPractical applications of electrical engineering